Submitted by cloud_one on Tue, 12/02/2014 - 15:55
We have all seen it time and again; product marketing makes use of exaggeration to promote their products by using catchy taglines that may not be precisely factual. They say “the best in Somewhereville” or “once you pop you can’t stop” and similar claims, and in general the consumers know that it is all just talk. There is actually a term for this: puffery. No one really takes it seriously, and in most cases it is caveat emptor or buyers beware. In other words, use your common sense.
